The UK population has aged and is ageing. There are now more people in the UK aged over 60 than there are under 18.
But marketers continue to ignore or misrepresent this growing audience that no longer conforms to outmoded assumptions and stereotypes.
Communicating effectively to this diverse and complex audience is a must - so at the MMA we promote best practice marketing, facilitate networking events and invest in relevant research and data.
We strive to be a voice for this important but under-exposed area of marketing.
Tired of stereotypes and typecasting.
As a member of the MMA, you are part of an organisation with a serious agenda. Join and benefit from:
- Being part of a trusted network.
- Access to research, data, industry reports and white papers.
- Meeting your peers at regular events.
- Discounted tickets to Europe’s leading conference on Mature Marketing.
- Use of the MMA logo in your marketing collateral.