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  • Learn best practice for over-50s marketing.

  • Hear real-life industry case studies focusing on key issues.

  • Leave with a full understanding of the market and the opportunity it represents.

  • Learn how to effectively communicate with this demographic.

  • Network and learn from peers who are maximising the same opportunities whilst facing the same issues.

Organisations who are involved in selling to the over-50s, or those looking to broaden their market into this demographic.  The conference is designed for established companies, challenger brands and start-ups, including the following teams.

  • Directors, CEOs and senior managers

  • Marketing and sales

  • Customer insight and strategy

  • Research and development

08:45 Registration and buffet breakfast.
09:45 Welcome by MMA Chair Sally Winfield
10:00 What the data tells us
  • How to achieve Digital Excellence.
  • Changing consumer behaviours.
  • Greater choice does not mean more options.
Nick King - Insight Director | AutoTrader
10:30 Making the headlines for the right reasons
  • What's new in the old?
  • Are "traditional" channels leading the way in innovation?
  • Attribution of response is still key; are things progressing and what should you be doing to benefit?
  • How understanding the entire media ecosystem can improve your marketing.
Jasman Ahmad - Strategy Director | Accord Marketing
11:00 Networking tea and coffee break
11:20 Trusting the robots
  • The rise of Artificial Intelligence.
  • Launching a brand amongst mature consumers.
  • Building trust alongside innovation.
  • What should businesses be doing to prepare?
Paul McCallum | Babylon Health
11:50 Winning Trust and Building Loyalty
  • How to make smart and intelligent decisions for your business
  • What you can do to ensure customers see true value
  • Keeping customers loving you for longer.
Tim Bond - Insight Director | Data & Marketing Association
12:20 Telegraph Media Group speaker. An opportunity to talk to your peers to discuss challenges, experiences and tosuggest solutions. This can be done either 1:1 or through our informal “guided” table discussions.
14:15 Session to be confirmed
14:45 Social influencers - never too old to follow the crowd
  • Building a campaign, measurement of results and optimisation.
  • What should your business be doing.
  • Success stories and pitfalls to avoid.
  • Future trends to watch out for.
Lisa Targett - General Manager | Tribe
15:15 Panel discussion. This session will allow for an informal Q&A with a panel made up of speakers and guests. Topics will include:
  • Key insights on the size and growth of the market
  • What's driving the growth in market understanding?
  • Customers' biggest objections to current marketing.
  • Opportunities, challenges and future trends.
Moderated by Sally Winfield, MMA Chair
15:45 Close of Summit and networking drinks until 17.00