Learn best practice for over-50s marketing.
Hear real-life industry case studies focusing on key issues.
Leave with a full understanding of the market and the opportunity it represents.
Learn how to effectively communicate with this demographic.
Network and learn from peers who are maximising the same opportunities whilst facing the same issues.
Organisations who are involved in selling to the over-50s, or those looking to broaden their market into this demographic. The conference is designed for established companies, challenger brands and start-ups, including the following teams.
Directors, CEOs and senior managers
Marketing and sales
Customer insight and strategy
Research and development
|08:45||Registration and buffet breakfast.|
|09:45||Welcome by MMA Chair Sally Winfield|
What the data tells us
Making the headlines for the right reasons
|11:00||Networking tea and coffee break|
Trusting the robots
Winning Trust and Building Loyalty
|12:20||Telegraph Media Group speaker. An opportunity to talk to your peers to discuss challenges, experiences and tosuggest solutions. This can be done either 1:1 or through our informal “guided” table discussions.|
|14:15||Session to be confirmed|
Social influencers - never too old to follow the crowd
This session will allow for an informal Q&A with a panel made up of speakers and guests. Topics will include:
|15:45||Close of Summit and networking drinks until 17.00|