With the biggest spending power of any market segment, the over-50s consumer is the most undervalued and underrated of them all.
Understanding this important, diverse and growing market is critical to the success of any organisation. Yet all too often, marketing and marketers are playing catch-up.
MMA membership signifies your commitment to a subject of critical business importance.
We are committed to promoting the concept and benefits of mature marketing in order to address the challenges and opportunities presented by the UK's ageing population.
That's where you come in: only with a critical mass of membership, and the active involvement of members, can we achieve our true potential.