The Summit 2017 - Speakers Announced

The Mature Marketing Summit is Europe's leading event for anyone interested in the mature/fifty-plus market. And these days, this should mean just about everybody in marketing. A full day of speakers and networking, it takes place in London on October 10th.


The speaker line-up - so far - has been announced today. It is a unique combination of industry experience, subject-matter expertise and good old-fashioned wisdom. We doubt that any European conference on this subject has ever been able to offer such a talented and inspiring line-up of speakers.

Advertising

Robin Wight, President, The Engine Group | An advertising legend, responsible for many iconic campaigns, including BMW and Orange. After 50 years in the business (he formed his first agency whilst still at Cambridge) he retains his creativity, enthusiasm and energy.

Design

Professor Jeremy Myerson, Helen Hamlyn Chair of Design, Royal College of Art, London | Jeremy is probably the UK's leading figure in inclusive design, technology and ageing. He is back by popular demand after being voted top speaker at our first event in 2014.

Digital

Professor Leela Damodaran, Emeritus Professor of Digital Inclusion and Participation, Loughborough University | An expert in digital technology and older people, Leela is involved at a national and local level with Government, business and research. Provisional.

Direct Marketing

Drayton Bird, Chairman of Drayton Bird Associates,  ex-Worldwide Creative Director and Vice Chairman, Ogilvy & Mather Direct | "Drayton Bird knows more about direct marketing than anyone in the world.” said David Ogilvy, while Sir Martin Sorrell called him a 'wise and wily' speaker.

Public Relations

Karen Strauss, Partner, Chief Strategy and Creativity Officer, Ketchum 50+ Co-lead, at Ketchum | Karen leads strategy and creativity at Ketchum, one of the world’s largest communications firms with 2,400 colleagues across 70+ countries. She is a torchbearer for understanding the 50+ market.

Older Women

Sandra Peat, Co-founder, Superhuman | Sandra will present new research findings on middle aged women. Although women dominate the consumer economy, controlling 85 per cent of global spend, 74 per cent of women aged over 40 feel that brands do not accurately reflect their needs and desires.


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