Privacy Policy

The Mature Marketing Association ('MMA') takes the confidentiality of personal data seriously. Please contact us via email ( if you have any questions or comments on this Privacy Policy.


The MMA's Privacy Policy sets out the ways the MMA processes personal data. This Privacy Policy only relates to personal data collected by the MMA via the MMA website, membership registration forms, event and MMA Awards registration forms, emails and telephone calls. Any personal data collected by the MMA is used in accordance with UK data protection legislation. 

This Privacy Policy does not apply to personal data provided to the MMA by any other means or via any other website. Users should be aware that if they access other websites, using the links provided, these are outside our control. If they provide personal data to other companies, the privacy polices of those companies determine the uses to which that information is put and the MMA's Privacy Policy will no longer apply. 

The Data Protection Act 1998

The MMA website complies with the principles of the Data Protection Act 1998. 

Use Made of Personal Information

Personal information provided to the MMA via the MMA website, membership registration forms, event and MMA Awards registration forms, emails and telephone calls will be used for the purposes outlined at the time of collection or registration. In addition, personal information may be used for statistical analysis. 
Personal  data will be collected and processed by the MMA for the following  purposes: 

  • To provide goods and services requested
  • Administration
  • Marketing,  advertising and promotions, notification of events, workshops and training  sessions run by the MMA and occasionally selected partners
  • Processing personal data for the above purposes may entail sharing the information with employees, contractors, agents and professional advisors of the MMA. However, written agreements exist between the MMA and such parties that there must be no further disclosure of such personal data. 
  • From time to time the MMA will share personal information, apart from email addresses, with selected third parties. However, you are free to elect not to receive marketing communications from such third parties using their online preference pages. 

Registration for MMA communications and marketing

Unless told otherwise, the MMA will enter the email addresses of all contacts and representatives at member and other organisations onto the MMA database to receive all MMA communications and marketing information via email.  Further employees within the organisation may also be entered onto the MMA database upon request. You should ensure that you have their permission before doing this.  


By providing personal data to the MMA, users consent to the processing of such data by the MMA as described in this Privacy Policy. Users can alter their preferences as described below. 

Use of Data For Direct Marketing Purposes

At each point of data collection or registration users are given the appropriate means to opt-out of receiving future direct marketing material from the MMA. 

Where users do not opt-out of such communications, the MMA may provide information on MMA products, membership services, events, training and education programmes and occasionally those of third-party partners according to the user preferences indicated on the online preference pages. If at any time users want to alter their preferences or the MMA to stop sending such communications they should visit their online preference pages or contact the MMA via email (  

Disclosure of Data to Third Parties

At each point of data collection or registration users are given the appropriate means to opt-out of having their personal data passed on to selected third parties. The MMA will not pass email addresses on to third parties for marketing purposes. If users do not opt-out, the MMA may, in limited circumstances, share such data with carefully selected third parties who may contact users (other than via email) regarding events, products, services, and training and education programmes that may be of interest to them. If at any stage users want to alter their preferences or the MMA to stop using their personal data in this way they should visit their online preference pages or contact the MMA via email (  

Verifying, updating and amending your personal information

If, at any time, a user wants to verify, update or amend their personal data they should contact the MMA via email (  

Verification, updating or amendment of personal data takes place within 2 working days of receipt of the request if made online and 10 working days if made


A "cookie" is a small text file that is placed on a user's computer hard drive by a website. There are several types of cookie and the most common are often referred to as 'session' cookies. These are used to keep track of information needed by a user as they travel from page to page within a website. These cookies have a short lifetime and expire within a few minutes of the user leaving the site. Other types of cookies can be used to track internet activity after the user has left a website. These are usually sponsored by organisations external to the website being visited and are generally known as 'third party' cookies. These usually have a long lifetime with several months being quite common. They are 'harvested' and 'refreshed' whenever the user visits a page where the same or a similar cookie is being used. 

The MMA uses benign, short lived 'session' and remember me cookies to tell whether a website user has logged, in, where to find details that can be used to pre-fill parts of on-line forms and to personalise the user's visit to the website. They are also used to track anonymously which areas of the site are popular and which are not used, and what documents are downloaded; this allows us to carefully target our website resources. 

The MMA also uses cookies in its email communications to personalise the email and track whether the mail has been opened or read and whether the recipient has used any website links contained in the email communication. This allows us to monitor and improve our email communications and
website.  MMA cookies do not analyse visits to other website or any searches undertaken whilst on the MMA website. 

Internet browsers normally accept cookies by default; however, it is possible to set a browser to reject cookies. If this is done it is important not to exclude the benign and useful session cookies. Please note that if you delete and block all cookies from this website, certain parts of the site may not work. 
The MMA also uses technology that uses Internet Protocol (IP) information exchanges during the course of normal web activity combined with data-enhancement technology to get detailed analytics information

Links to Third Party Websites

This Privacy Policy applies solely to the personal data collected by the MMA and does not apply to third party websites. The MMA is not responsible for the privacy policies of third party websites. The MMA advises users to read the privacy policies of other websites before registering any personal


The MMA holds your personal data in accordance with the security provisions of the UK data protection legislation. If you have any questions about security please contact the MMA via email (

Notification of Changes

The MMA will notify all members of any changes it makes to its Privacy Policy. If the MMA decides to change its Privacy Policy, it will post such changes on this page so that you are always aware of how the MMA uses your personal data.  Users have the right to ask the MMA, in writing, for a copy of all the personal data held about them upon payment of a £10 fee ("subject access request") and to request that the MMA correct any inaccuracies in that information.