Summit 2018

17th October | 08:45 - 17:00



Why attend?

The UK’s ageing population should be on the agenda of every marketer.

Now in its fifth year, the Mature Marketing Summit is firmly established as Europe's leading conference about the "grey" market. Think older, richer, wiser.  

Join over 100 delegates to enjoy a full day of expert speakers, networking sessions and a seated “Power Lunch”.

Our industry professionals will share their experiences, research, best practice and key insights on everything from the evolving path to purchase, launching a new retail brand, customer engagement and creative messaging.

This is a must-attend event for those wanting to tap into this increasingly important sector.



  • 08:45 - Registration and buffet breakfast

  • 09:45 - Welcome by MMA Chair

  • 10:00 - Mad, Mumsy, or Menopausal: How to avoid mistakes in marketing to mature women | Karen Fraser | Advertising Association

  • 10:30 - The Grey Consumer Journey Path to Purchase | Jasman Ahmad | Accord

  • 11:00 - Mature Social | Paul Harrison | Carve Consulting.

  • 11:30 - Coffee

  • 11:50 - Understanding Your Loyal Customers | Marianne Jones | Stella Magazine

  • 12:20 - The Art of Audio Persuasion | Steve Ramsay | Radio Experts

  • 12:50 - 14:10 - Lunch

  • 14:20 - Demystifying Digital | Issy Chappel | Google

  • 14:50 - Launching a New Brand in a Competitive Market | Nayna McIntosh | Hope Fashion

  • 15:20 - Panel Discussion

  • 15:50 - Close and networking drinks till 5.00



Jasman Ahman from Accord Marketing

Jasman Ahmad


Steve Ramsay from Radio Experts

Steve Ramsay

Radio Experts

Issy Chappel from Google

Issy Chappel


Paul Harrison from Carve Consulting

Paul Harrison

Carve Consulting

Marianne Jones from Stella Magazine

Marianne Jones

Stella Magazine

Nayna MacIntosh from Hope Fashion

Nayna MacIntosh

Hope fashion

Karen Fraser from Advertising Association

Karen Fraser

Advertising Association


Sally Winfield

mature Marketing Association

I was very impressed with the quality of speakers and how well-organised everything was.

Russell Wright

Head of Retirement | Hargreaves Lansdown

Just to say thank you so much for Tuesday's Summit - absolutely loved it and I took so much from the day!

Cath Logan

Marketing and Communications Manager | Brightlife Cheshire