Summit 2018

17th October | 09:30 - 17:00

CAVENDISH CONFERENCE CENTRE
22 DUCHESS MEWS, LONDON, W1G 9DT

 
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Why attend?

The UK’s ageing population should be on the agenda of every marketer.

Now in its fifth year, the Mature Marketing Summit is firmly established as Europe's leading conference about the "grey" market. Think older, richer, wiser.  

Join over 100 delegates to enjoy a full day of expert speakers, networking sessions and a seated “Power Lunch”.

Our industry professionals will share their experiences, research, best practice and key insights on everything from the evolving path to purchase, launching a new retail brand, customer engagement and creative messaging.

This is a must-attend event for those wanting to tap into this increasingly important sector.

 
 

Agenda

  • 9.30: Registration and coffee
  • 10.00: Welcome by MMA Chairman
  • 10.10: The Grey Consumer Journey Path to Purchase | Accord Marketing
  • 10.40: Demystifying Digital |  Google
  • 11.10: Coffee
  • 11.40: How to Build Long-Lasting Relationships and Customer Engagement |  Saga Holidays
  • 12.10: The Art of Audio Persuasion | Radio Experts
  • 12.40-2.00: Lunch
  • 2.10: Building your Brand via Personalisation and Engagement | Facebook
  • 2.40: Launching a New Brand in a Competitive Market | Hope Fashion
  • 3.10: Panel discussion
  • 3.40: Networking drinks till 5.00
 
 

Speakers

 
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Jasman Ahmad

Accord MARKETING

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Steve Ramsay

Radio Experts

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Saaber Fatehi

GOOGLE

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Nayna MacIntosh

Hope fashion

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Dan Whitehouse

SAGA HOLIDAYS

I was very impressed with the quality of speakers and how well-organised everything was.

Russell Wright

Head of Retirement | Hargreaves Lansdown

Just to say thank you so much for Tuesday's Summit - absolutely loved it and I took so much from the day!

Cath Logan

Marketing and Communications Manager | Brightlife Cheshire