The UK’s ageing population should be on the agenda of every marketer.
Now in its fifth year, the Mature Marketing Summit is firmly established as Europe's leading conference about the "grey" market. Think older, richer, wiser.
Join over 100 delegates to enjoy a full day of expert speakers, networking sessions and a seated “Power Lunch”.
Our industry professionals will share their experiences, research, best practice and key insights on everything from the evolving path to purchase, launching a new retail brand, customer engagement and creative messaging.
This is a must-attend event for those wanting to tap into this increasingly important sector.
08:45 - Registration and buffet breakfast
09:45 - Welcome by MMA Chair
10:00 - Mad, Mumsy, or Menopausal: How to avoid mistakes in marketing to mature women | Karen Fraser | Advertising Association
10:30 - The Grey Consumer Journey Path to Purchase | Jasman Ahmad | Accord
11:00 - Mature Social | Paul Harrison | Carve Consulting.
11:30 - Coffee
11:50 - Understanding Your Loyal Customers | Marianne Jones | Stella Magazine
12:20 - The Art of Audio Persuasion | Steve Ramsay | Radio Experts
12:50 - 14:10 - Lunch
14:20 - Demystifying Digital | Issy Chappel | Google
14:50 - Launching a New Brand in a Competitive Market | Nayna McIntosh | Hope Fashion
15:20 - Panel Discussion
15:50 - Close and networking drinks till 5.00
mature Marketing Association
I was very impressed with the quality of speakers and how well-organised everything was.
Head of Retirement | Hargreaves Lansdown
Just to say thank you so much for Tuesday's Summit - absolutely loved it and I took so much from the day!
Marketing and Communications Manager | Brightlife Cheshire