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Summit 2019
17th October | 08:45 - 17:00
 

Summit 2019

17th October | 08:45 - 17:00

CAVENDISH CONFERENCE CENTRE
22 DUCHESS MEWS, LONDON, W1G 9DT

 
summit_header_2019.jpg
 

Why attend?

The Loudest Secret in Marketing - understanding the over-50s consumer

The UK’s ageing population is on the agenda of every marketer, with the importance of this sector set to grow. And yet, information about this crucial audience remains difficult to access.

The Mature Marketing Summit is now firmly established as Europe's leading conference focused on the "grey" market – offering marketers the opportunity to enjoy a full day of expert speakers and networking sessions This is a must-attend event for those wanting to tap into this increasingly important sector.

Confirmed speakers include Autotrader, Telegraph Media Group and the Direct Marketing Association.

 

More information

  • Learn best practice for over-50s marketing.

  • Hear real-life industry case studies focusing on key issues.

  • Leave with a full understanding of the market and the opportunity it represents.

  • Learn how to effectively communicate with this demographic.

  • Network and learn from peers who are maximising the same opportunities whilst facing the same issues.

Organisations who are involved in selling to the over-50s, or those looking to broaden their market into this demographic.  The conference is designed for established companies, challenger brands and start-ups, including the following teams.

  • Directors, CEOs and senior managers

  • Marketing and sales

  • Customer insight and strategy

  • Research and development

08:45 Registration and buffet breakfast.
09:45 Welcome by MMA Chair Sally Winfield
10:20 Winning Trust and Building Loyalty
  • How to make smart and intelligent decisions for your business
  • What you can do to ensure customers see true value
  • Keeping customers loving you for longer.
Tim Bond - Insight Director | Data & Marketing Association
10:50 Making the headlines for the right reasons
  • What's new in the old?
  • Are "traditional" channels leading the way in innovation?
  • Attribution of response is still key; are things progressing and what should you be doing to benefit?
  • How understanding the entire media ecosystem can improve your marketing.
Jasman Ahmad - Strategy Director | Accord Marketing
11:20 Networking tea and coffee break
11:40 What the data tells us
  • How to achieve Digital Excellence.
  • Changing consumer behaviours.
  • Greater choice does not mean more options.
Nick King - Insight Director | AutoTrader
12:10 Eliminating the over-50s stereotype Aideen Clarke - Senior Brand Partnerships Manager | Gransnet
12:40 Lessons Learnt
  • Differences in consumer behaviours
  • Mistakes Made and Lessons learnt launching a new brand
Liesa Stecher - Head of Brand Marketing | Lumen
13:10 Lunch
14:20 Five common misconceptions
  • Dispelling the Myths
  • Initiatives & Innovations
  • Use of first party data and Brand Partnerships.
Joanna Lawrence - MD Client Development | Telegraph Media Group
14:50 Never too old to follow the crowd
  • Building a campaign, measurement of results and optimisation.
  • What should your business be doing.
  • Success stories and pitfalls to avoid.
  • Future trends to watch out for.
Lisa Targett - General Manager | Tribe
15:20 Panel discussion. This session will allow for an informal Q&A with a panel made up of speakers and guests. Topics will include:
  • Key insights on the size and growth of the market
  • What's driving the growth in market understanding?
  • Customers' biggest objections to current marketing.
  • Opportunities, challenges and future trends.
Moderated by Sally Winfield, MMA Chair
15:50 Close of Summit and networking drinks until 17.00
 

I was very impressed with the quality of speakers and how well-organised everything was.

Russell Wright
Head of Retirement | Hargreaves Lansdown

Thank you so much for the Summit - absolutely loved it and I took so much from the day!

Cath Logan
Marketing and Communications Manager | Brightlife Cheshire