Agenda

  • 08:45 - Registration and buffet breakfast

  • 09:45 - Welcome by MMA Chair

  • 10:00 - Mad, Mumsy, or Menopausal: How to avoid mistakes in marketing to mature women | Karen Fraser | Advertising Association

  • 10:30 - The Grey Consumer Journey Path to Purchase | Jasman Ahmad | Accord

  • 11:00 - Mature Social | Paul Harrison | Carve Consulting.

  • 11:30 - Coffee

  • 11:50 - Understanding Your Loyal Customers | Marianne Jones | Stella Magazine

  • 12:20 - The Art of Audio Persuasion | Steve Ramsay | Radio Experts

  • 12:50 - 14:10 - Lunch

  • 14:20 - Demystifying Digital | Issy Chappel | Google

  • 14:50 - Launching a New Brand in a Competitive Market | Nayna McIntosh | Hope Fashion

  • 15:20 - Panel Discussion

  • 15:50 - Close and networking drinks till 5.00