Agenda

  • 08:45 - Registration and buffet breakfast

  • 09:45 - Welcome by MMA Chair, Sally Winfield

  • 10:00 - Nick King, Insight Director of AutoTrader: What the data tells us

    • How to achieve Digital Excellence

    • Changing consumer behaviours

    • Greater choice does not mean more options

  • 10:30 - Jasman Ahmad, Panning Director of Accord Marketing: Making the headlines for the right reasons

    • What’s new in the old, plenty of Innovation in traditional channels

    • Attribution of response

  • 11:00 - Coffee and networking

  • 11:20 - Paul McCallum of Babylon Health: Trusting the robots

    • The Rise of Artificial Intelligence

    • Building a brand amongst mature consumers

  • 11:50 - Tim Bond , Insight Director Data & Marketing Association

    • Winning Trust and Building loyalty

  • 12:20 - Telegraph Media Group

  • 12:50 - 14:10 - Lunch

  • 14:15 - TBC

  • 14:45 - Lisa Targett, General Manager Tribe: Social influencers - never too old to follow the crowd

    • Building a Campaign, measurement of results and optimisation

  • 15:15 - Panel discussion

    • Key insights on the size and growth of the market

    • What’s driving the growth in market understanding?

    • Customers’ biggest objections to current marketing

    • Opportunities, challenges and future trends

  • 15:45 - Close and networking drinks till 17:00